Champs Courtside Grill

The branding for Champs Courtside—a tennis club grill in New York City—is inspired by the youthful modernization of preppy fashion.

The preppy style is an icon of historical tennis attire. Many fashion designers have reinvented prep by combining it with elements of urban street style. Like these designers, I incorporated many of prep’s defining elements, but used them in a modernized and relaxed way.